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Writer's pictureJJ Robinson

CEO, upgrade the ‘Manager’ to “Director

“Sir, she has not accepted our offer”. “

” with the same compensation terms”.


Most times, TIV Capital startups have used clever job titles to attract talent.

Sure, I understand that many look at money as the ultimate motivator at work, but one of the things I have realized is that your business card can bring self-empowerment more than anything marginal more money can bring.


As a startup leader, never think it is all about money to attract talent. Give that young man in Lagos a title of Vice President so that he can have something to brag to that young lady and future in-laws. And to the lady, you need to respect that business card with the title on it. Of course, do not abuse it if you want your firm to have credibility.


Many firms in the US allow workers to pick their titles with CEO, president and director reserved. The key is to be smart about it. My last title in Diamond Bank was “Banking Executive”. People, “I am a banking executive with Diamond Bank”. It is now left for you to figure out that before you is a NON-Executive and nowhere near the last floor! Yes, banks are very creative with those titles; learn from them.


TIV finalists receive invaluable training and mentorship, and the opportunity to network with the United Kingdom Business Group, and 5 Billion growing community of talented and inspiring minds. TIV 54,000 Finalists will pitch their business to a global panel of legendary judges from Internet Society, Creative Society, UNSDGs officials, to win a share of the $54 million (USD) Internet Community WiFi Investment for 54 African Countries.


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